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What are Regular Expressions and Super Tags?

Regular Expressions and DANAconnect Super Tags are powerful tools for dynamically personalizing and filtering content within your email campaigns. They allow you to create more targeted and relevant messages by using patterns and tags that adapt to each recipient's data.

What are Regular Expressions?



Regular expressions (regex) are sequences of characters that define search patterns. They are used to match strings within your data, allowing you to identify and manipulate specific content.

What are Super Tags?



Super tags in DANAconnect are placeholders that can be replaced with actual data during the execution of a campaign. They enable dynamic content generation based on the recipient's information, such as their name, email, or any other personalized data.

How to use Regular Expressions and Super Tags:



Define your regular expressions: Determine the patterns you need to match within your data.
Insert super tags: Place super tags within your email templates where you want personalized content to appear.
Test your expressions and tags: Before deploying your campaign, test the regular expressions and super tags to ensure they work as expected.
Deploy your campaign: Once everything is set up and tested, send your campaign to the targeted audience.

Using regular expressions and super tags can greatly enhance the relevance and effectiveness of your email campaigns by delivering more personalized content to your recipients.

Updated on: 09/03/2024

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